Strategy of Group NORD

NORD development strategy sets as the purpose achievement of unconditional leadership in the Ukrainian market of refrigerating devices and growth of export share near and far abroad. Purpose achievement is provided with concentration on five basic directions: Personnel, Marketing, Innovations, Effective manufacture and Sale.

Personnel — professional development and social security of employees, formation of the corporate culture directed on increase of work efficiency and maintenance of production and services quality.

Marketing — research of consumer preferences and market tendencies for working out the competitive products corresponding to growing requirements of buyers

Innovations — introduction of the newest technologies and materials in manufacture, working out an optimum design, original design and useful functions of home appliances.

Manufacture — organic growth by investments into modernization of existing industrial base, introduction of actions for production efficiency increase and energy consumption decrease.

Sale — logistics improvement and creation of own distribution network in Ukraine, maintenance of mutually advantageous conditions for dealers in export countries, active sales support by trading marketing.